Common Questions About Marketing Automation & CDP.
What is a CDP (Customer Data Platform)?
A CDP unifies customer data from multiple sources (website behavior, in-store purchases, app usage, email engagement) into a single profile per customer — so 'the customer who bought in-store last week' and 'the customer who abandoned a cart online today' can be recognized as the same person.
What is RFM segmentation?
RFM stands for Recency, Frequency, Monetary value — a segmentation method that groups customers based on how recently they purchased, how often, and how much they spend, helping target marketing (e.g., win-back campaigns for lapsed high-value customers).
Can this trigger automated email/SMS based on customer behavior?
Yes — journeys can be configured to trigger automatically based on customer actions (e.g., cart abandonment, first purchase, lapsed engagement) across email, SMS, or WhatsApp depending on your setup.
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